Yoast SEO


Yoast SEO: #1 WordPress SEO įskiepis

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.


To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.


Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • Title and meta description templating, for better branding and consistent snippets in the search results.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] pagalba el. paštu Yoast SEO Premium vartotojams.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
  • [Premium] New! Yoast SEO Premium comes with wide-ranging crawl settings that help you improve how search engines crawl your site.
  • [Premium] New! Yoast SEO Premium comes with an IndexNow integration to ping search engines like Microsoft Bing whenever you publish or update content.


We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian, Slovak and Greek.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Inovatyvūs WordPress blokų redaktoriaus Schema blokai, kad jūsų DUK ir patarimų turinys būtų rodomas tiesiogiai paieškos rezultatuose. Be to, nuorodos blokas, kuris padės jūsų naudotojams naršyti tinklalapyje.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Socialinių tinklų peržiūros, parodo, kaip jūsų turinys bus rodomas Twitter ir Facebook. Be to: socialinių tinklų išvaizdos šablonai, užtikrins nuoseklų įvaizdį.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
  • [Premium] SEO treniruotės, kad dirbti su tinklalapiu būtų taip pat paprasta, kaip ir su daugybos lentele. Šios SEO treniruotės pagerins jūsų tinklalapio kokybę akimirksniu!
  • [Premium] New! Yoast SEO Premium comes with a new word complexity feature that gives you actionable feedback on using difficult words. This feature is in beta and English only for now.
  • New! Yoast SEO Free and Premium come with a new inclusive language analysis that helps you write inclusive content. This feature is opt-in and English-only for now.


Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.


Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.


The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!


Peržiūrėkite šiuos SEO papildinius, sukurtus „Yoast“:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast SEO Naujienos tinklalapiams, kurie nori pagerinti savo matomumą Goole News platformoje.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

Šie papildiniai puikiai veikia su nemokama „Yoast SEO“ versija. Žinoma, Premium įskiepiai taip pat turi 24/7 palaikymą.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!


Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:


Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.


Want more information on search engine optimization and Yoast SEO? Have a look at:

Ekrano nuotraukos

  • The modern interface makes Yoast SEO easy to work with.
  • Easily manage how your posts and pages appear in SERPs.
  • Yoast SEO Premium has extra crawl optimization options.
  • Yoast SEO integrates with tools like Semrush and Wincher.
  • The famous SEO and readability analyses in Yoast SEO.
  • See what your post looks like in Google.
  • The First-time configuration helps you get started quickly.
  • The inclusive language analysis in Yoast SEO.


This plugin provides 2 blocks.

  • Yoast SEO
  • Yoast SEO


Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step!

Įdiegti YAOST SEO per WordPress

  1. Apsilankykite valdymo skydelio įskiepių puslapyje ir spauskite „Pridėti naują”;
  2. Search for ‘Yoast SEO’;
  3. Activate Yoast SEO from your Plugins page;
  4. Go to ‘after activation’ below.

Įdiegti YAOST SEO rankiniu būdu

  1. Įkelkite „wordpress-seo” aplanką į /wp-content/plugins/ direktoriją;
  2. Aktyvuokite Yoast SEO įskiepį paspausdami „Įskiepiai” punktą, esantį WordPress meniu;
  3. Go to ‘after activation’ below.


  1. You should see (a notice to start) the Yoast SEO first-time configuration;
  2. Go through this configuration and set up the plugin for your site;
  3. Jūs baigėte!


How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

Kaip įgyvendinti „Yoast SEO“ navigacijos juostą (breadcrumbs)?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

Jeigu norite detalaus aprašymo arba žingsnis-po-žingsnio gido, skaitykite mūsų Yoast SEO naršymo kelio diegimo vadovas.

Kaip įgalinti „noindex” URL adresams?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google rodo netikslų aprašymą, kaip tai galėčiau pataisyti?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Galimos priežastys, gali būti:
1. Neteisingas aprašymas kode.
2. Google talpykla (cache) yra pasenusi.
3. Paieškos termino manipuliacija.
4. Google ingoravo meta aprašymą.

You can read more here on how to solve the issue with the wrong description.

Kaip dažnai Yoast SEO įskiepis yra atnaujinamas?

Yoast SEO įskiepis yra atnaujinamas kas dvi savaites. Jei Jūs norite sužinoti priežastis, prašome perskaityti: Įrašas apie tai kodėl mes išleidžiame naują įskiepio versiją kas dvi savaites.

Kaip gauti pagalbą?

Kadangi mūsų įskiepis naudojamas milijonų vartotojų visame pasaulyje, negalime pasiūlyti Jums asmeninės pagalbos. Jei susidūriate su problemomis naudojant šį įskiepį, galite kreiptis pagalbos tam skirtuose forumuose: wordpress.org arba mūsų pagalbos centre – yoast.com/help/.

Įskiepiai, kuriuos perkate Yoast, yra vadinami „premium įskiepiai” (net jeigu Premium nėra pavadinime) ir suteikia visus metus nemokamus atnaujinimus ir „premium” palaikymą. Tai reiškia, kad galite susisieskiti su mūsų komanda, jeigu turite klausimų apie įskiepį.

Skaityti daugiau kaip gauti palaikymą

What happens to my data if I enable usage tracking?

This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our Privacy Policy.

Aš turiu kitą klausimą, kurio čia nėra pateikta

Jūsų klausimas greičiausiai jau buvo atsakytas mūsų pagalbos puslapyje: yoast.com/help/.


29 sausio, 2023
Google cares about great content and not about meta anymore, since Google generates what meta they like. Yoast is totally useless for professionals. If you want a headache and waste hours of your time with bad results, then use Yoast and thier red, orange och green lights, teling you what "bad" and "good" content is for your SEO. Google will not care. In fact Google will react badly to the static content your create by being guided by Yoast plugin. How any professional Digital Marketing agency can use this, is remarkable.
28 sausio, 2023
Pretty sure I'm not using it to its full potential, but seems pretty good so far.
26 sausio, 2023
Plugin generate error in dashboard.Array ( [type] => 8192 [message] => preg_replace(): Passing null to parameter #3 ($subject) of type array|string is deprecated [file] => /home/........./public_html/wp-includes/formatting.php [line] => 5397 )
24 sausio, 2023 1 reply
Think of it as someone who goes into your kitchen poops in the sink and clogs your drain, and you don't know why it clogged or smells funny until you take the pipe apart and check it. Once you uninstall it they leave their shit behind, plaguing your database, leaving cron-jobs running and cluttering up server resources.
23 sausio, 2023
Always used this plugin for better SEO of my site, never had a problem. Highly recommended
29 gruodžio, 2022 1 reply
I used SEO by Yoast for years on almost every webpage which we are hosting (more than 100). And since a few months the saving in "Thrive Architect" produces an Server Error 500. After testing which plugin may cause this error, it turned out, that it was the SEO by Yoast Plugin. It would be nice if this will be fixed. I havent found any other way to submit this error WITHOUT registering somewhere.
Read all 27 536 reviews

Programuotojai ir komandos nariai

“Yoast SEO” yra atviro kodo programa. Prie jos sukūrimo prisidėję žmonės surašyti toliau.


Įskiepis “Yoast SEO” išverstas į 53 kalbas. Dėkojame vertėjams už jų darbą.

Išverskite “Yoast SEO” į savo kalbą.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Pakeitimų istorija


Release date: 2023-01-24

We’re proud to introduce a brand new settings interface in Yoast SEO 20.0. We’ve worked hard to make this interface both beautiful and helpful. It’s now much easier and enjoyable to work on your SEO. Plus, it’s the start of much more cool stuff to come! Find out more about what’s new in Yoast SEO 20.0 in our release post!


  • NEW: Introduces a brand-new design for Yoast SEO’s settings pages:
    • Completely overhauled the old ‘settings’ admin pages with a sleek and modern interface.
    • Combines, moves and improves various admin pages.
    • Adds the ability to search through site settings to quickly discover and modify your desired setting.
    • Adds extra information and help for all controls.
    • Vastly improves accessibility (including better support for keyboard navigation).
    • Key features are now listed on the ‘Site features’ page under ‘General’.
    • Webmaster Tools settings have moved to ‘Site connections’ page under ‘General’.
    • Open Graph settings can now be found in ‘Site features’ under ‘General’.
    • Adds an introduction modal with videos to quickly help you on your way.
  • Improves the link focus styles in the first time configuration.


  • Displays a notification urging to upgrade Premium if the version is below 20.0, since some settings might be missing from the new user interface.


Release date: 2023-01-10

Yoast SEO 19.14 introduces the first round of improvements to the inclusive language analysis. We’ve made the analysis smarter in detecting terms in certain contexts and improved the feedback we give writers. Check it out! Find out more about what’s new in Yoast SEO 19.14 in our release post!


  • Improves the inclusive language analysis by expanding the number of non-inclusive phrases recognized as well as by improving the feedback, for example by adding more inclusive alternatives or fixing inconsistencies. Specifically, this includes the following changes:
    • Adds „OCD”, „normal” and „abnormal” to the terms that are targeted by the inclusive language analysis in specific contexts.
    • Adds „stupid” to the terms that are always targeted by the inclusive language analysis.
    • Removes the term „African American Vernacular English” from the terms targeted by the inclusive language analysis.
    • Changes the terms „exotic” and „oriental” to be considered potentially non-inclusive in the inclusive language analysis, adds exceptions and updates their feedback.
    • Improves the categorization of the targeted terms in the inclusive language analysis by splitting the other category into a more specific one.
    • Improves the feedback for some (potentially) non-inclusive target terms in the inclusive language analysis.
    • Adds more alternatives to some (potentially) non-inclusive target terms in the inclusive language analysis.
    • Adds terms that are only considered (potentially) non-inclusive when they are followed by certain words or a punctuation mark.
  • Avoids a deprecation notice for the Yoast sidebar panel in the block editor.
  • Improves the accuracy of calculating text length in Japanese by excluding all spaces and HTML tags from the character count, and by including domain names.


  • Fixes a bug where indexable hierarchy wasn’t built when the Indexable is built for the first time.


  • Sets the minimum supported WordPress version to 6.0.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.